Setting the tone


I saw a van belonging to a local bathroom fitting company today -- a company which has the word Classique in its name. Now, what does that word bring to your mind when applied to bathroom fittings? What logo would would say Classique to you?

  • Luxurious Roman baths, decked out with fine mosaics?
  • Basins with Doric columns supporting them?
  • A Victorian claw-foot bath?
  • Something redolent of ancient Greek temples?

Evidently, that wasn't what the graphic designer had in mind. The van featured a large logo depicting a stick man sitting on the toilet, reading a newspaper. Classy.