26 Jun 2003

Mis-targeted marketing

I subscribe to MacUser magazine: a very fine publication for hopeless Mac fanatics everywhere. The last issue came bundled with another magazine called Jack, in a small, paperback sized format. "What's this?", I thought. I read the explanatory letter which was included:

Dear subscriber, Along with your regular issue of MacUser, you'll find a copy of Jack. Why are we sending you a free magazine? Well, we'd really like to know what you think of it. What you like, what you don't like and what we could do better. As a Mac User subscriber you will have more than an interest in design and creativity, so we would like your opinion on Jack. It has an eye for detail and design that will be refreshing to regular magazine readers, especially as Jack's designer has just won Magazine Designer of the Year.

OK, so far, I'm interested. I read on:

{Read more...}