New Pentax camera
I was reading the latest MacUser magazine over breakfast this morning, and my attention was caught by a review for a new Pentax digital SLR. It’s a lovely looking camera, and was given a rave review in Digital Camera Magazine, but the thing that struck me first was the name. It’s called the *ist D. Yes, that is an asterisk.
I was so convinced that ‘*ist D’ was the catastrophic outcome of some freak spell checker accident that I checked Pentax’s own site, but it turned out to be the real name. What marketing department was responsible for that one, I wonder? I have this idea that they put the asterisk in as some kind of glob place holder for the first part of the name: “photoist, pictureist, digist, camist? Oh, forget it, let’s go to the pub. Leave it as *ist, no-one will care. *ist D. For digital. Sorted.”
What I’d like to know (and what isn’t even discussed in any of the reviews I’ve seen) is how the blithering heck you’re supposed to pronounce it.
1
that IS a troubling question... staristy? staristed? star wristed? asteriskisty capitol 8 ist dee? is the terminal "D" pronounced by name? or phonetically? is the "*" silent?
i'm losing sleep over this already...----- now i have this sudden thought-- madame defarge stands, points her *ist D at herself and shouts "Je m'accuse!"
by stacy @ 17/01/2004 12:01 pm • Permalink •
2
stacy: "asterist dee" would be my best guess, but who knows! I'll have to visit a few photography shops and canvass opinions.
by bsag @ 17/01/2004 6:02 pm • Permalink •
3
Perhaps Pentax have taken a leaf out of the artist-formally-known-as-Prince's book; i.e. deliberately gone for something that can't be pronounced
More seriously, it's interesting that we should need to be able to pronounce it or, at the least, that we assume we should be able to.
by djn1 @ 19/01/2004 12:01 am • Permalink •
4
StarKist!
by b @ 20/01/2004 1:02 am • Permalink •
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