I’ll name that computer in one
Mr. Bsag generally has a rather troubled and tempestuous relationship with computersâhe doesn’t get on well with them, and they don’t like him much in return. However, he does like spotting guest appearances by Macintoshes on TV programmes and films (it’s amazing what several years of intensive brain-washing by a spouse can do). We were watching something on TV, and he thought he spotted one:
Him: âLook! It’s an iBook!â
Me: âIt’s a white fabric place mat, you loon!â
The iMatâ¢. It will be the next big thing, you mark my words.

1
Matt: Aarg! Law suit! My apologies - I had no idea it was taken.
But do you protect furniture from damage by hot plates?
stacy: Groan. Have you been taking 'pun pills' tonight?
by bsag @ 28/01/2004 11:01 pm • Permalink •
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I always thought that I was the iMatt.----- i'd heard they'd test maeketed that and found response was flat...
by stacy @ 28/01/2004 11:01 pm • Permalink •
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Good story!
I think Mac-spotting in films and tv is sometimes the only intelligent thing you can do with the forebrain. I remember noticing during one of those tosh spy programmes (''Spooks' or '24' or something) that Apple had started to put their logos on the backs of monitors so as to promote their hardware better. And while I was wondering about the system management problems that secret agents must have, the entire thrilling drama passed me by.
by pete @ 30/01/2004 9:01 am • Permalink •
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actually, you could say that wordplay is pundemic with me...
by stacy @ 30/01/2004 5:01 pm • Permalink •
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stacy: Double aarg!
by bsag @ 30/01/2004 8:01 pm • Permalink •
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pete: Ah, but what's the function of the Apple logo on the underside of the keyboard?
Spies always use Macs (or so we are led to believe). Another sub-category of Mac-spotting is the 'covered Apple, no product placement here' genre. The glowing white Apple of a TiBook or AlBook gets covered over with a post-it note (cheap BBC solution), or a sort of grey pixelated modesty patch (expensive and inexplicable 'Six Feet Under' solution).
by bsag @ 30/01/2004 8:02 pm • Permalink •
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I can't think of anything remotely witty or otherwise clever, but this made me laugh.
HA HA
by dave m @ 30/01/2004 10:02 pm • Permalink •
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That 'Apple logo' underneath the keyboard is actually a disguised radio transmitter sending details of your work to an unmarked black transit van parked outside your house. In it a young lad with a headset is displaying animated wireframe diagrams of your house.
by pete @ 31/01/2004 7:01 am • Permalink •
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